We are called TEN YEAR because we believe that investors should not invest in equity markets unless they plan to stay invested for at least ten years, preferably longer. If market values are broadly attractive, seven or more years might be acceptable, but TEN YEAR was a cooler sounding name than SEVEN YEAR. When we say “preferably longer”, we mean it. There have been numerous 15 year periods where major market indexes have produced zero returns in the past century. If your plan is to invest for 20 years or longer, you should be able to do very well as long as you can stick to a few simple rules.
Our slogan is “Invest Like the Dead” because there are many stories on the internet about people dying or becoming disabled and losing track of their investment accounts for many years. These accounts tend to outperform most other investment accounts in spectacular fashion. Investing like the dead is not necessarily easy though. It takes patience and adherence to a few simple rules. We will cover this on our 101 videos and these will be consistent themes in all our content.
